|Maybe it's because I'm a Yankee?|
The name Rebel Yell refers to the battle cry of the Confederacy during the American Civil War. The whiskey itself was initially a Stizel-Weller brand, named by the then-mayor of Louisville, Charles Farnsley, to commemorate the 100th anniversary of S-W in 1949, and was distributed "especially for the deep south."
This was a product made using a wheated bourbon mashbill at S-W until the plant closed in 1992. It is currently made at Heaven Hill's new Bernheim distillery under contract for Luxco, who also market Ezra Brooks.
Made perhaps more famous by the Billy Idol song, which was itself inspired by the Rolling Stones' apparent enthusiasm for the bourbon, the S-W of that time is long gone; so how will this guy drink out? Apparently a group review by Sku, Jason Pyle and Tim Read did not go so well, but as I don't know those guys (though their blogs are great), I'm going to make up my own mind. Besides, apart from all of the obvious controversy of Confederate themed things, this somehow connected with pleasant memories of Dukes of Hazard watched on the living room floor during my few childhood years in Georgia.
Still made using a wheated mashbill (like all the ex-S-W brands except Cabin Still), this bourbon is labeled as Straight Bourbon without an age statement (so at least 4 years) and bottled at an uninspiring 80 proof, the legal minimum for bourbon.
In the glass, the RY pours a very light color, say apple juice or maybe something more personally biological. Maybe it's the heavy dilution, but this is likely also very close to the minimum 4 years.
This smells like wheated bourbon, from far away. I got my nose wet trying to actually smell it. I get faint caramel, a touch of pine resin, some nondescript graininess (wheat crackers, cooked pasta?), and prominent alcohol despite the low proof. Also here and there a wisp of bubblegum that is not at all welcome. (edit: I think this is actually a dance party fog machine smell).
Dear god this is young. Very hot on the palate for 80 proof. Sweet, but only a little of the vanilla and caramel flavors that usually accompany oak sweetness. Cereal grains and some bitterness. I'd be lying if I said I could find much else.
So far, the stuff has been boring, but inoffensive. The finish, while not too harsh from the alcohol burn point of view, is objectionable. The initial finish is sweet but then quickly turns bitter with a rancid corn-oil note. It leaves the mouth feeling unclean, greasy and, somehow, guilty.
I live in Pennsylvania. This is the only wheater under $20 I can buy locally. I wanted it to be better. I knew it wasn't going to be great, but it takes a special kind of bourbon to let me down at the $13 price point. But this. This is pointless.
This bourbon makes me sad for the world. I'm going to go lie down. I'll have a review of some Weller and Van Winkle products soon. I'm just sorry.